Merial - co-concepting, limited copywriting, design and art direction 2007, 2008
You're a girl, probably 10-18. You ride horses. I know you love your horse. I know your horse is the sweetest, most beautiful horse out there. I know you'd do anything you could for your horse.
Do you know your horse gets stressed out?
It's like when you're having to study all the time, make the good grades, deal with all the friends. You can't deal with that well if you're stressed. You sure can't ride as well.
Except your horse can't tell anyone when he's stressed out. Did you know that only a couple of days of being stressed out will give your horse ulcers? He certainly won't be able to ride well if he's stressed.
Ulcergard wants you both to live your best. We want you to ride your best. We want you to Ride Happy.
Ride Happy is a site where you can get information about your horse's health, link up with other riders, look at cartoons, find cool stuff and get coupons for Ulcergard, which prevents your horse from getting ulcers.
BAM. That's right. You just got advertis-ized.
