Northside Hospital - design and art direction 2007
This site is part of a larger radio, print and billboard campaign that's been rolling out for the last couple months.
What's great about Northside Hospital is that they do births, and they're good at that, but that they also can take care of you through all periods of your life. Many of their patients have undergone successful cancer treatments, and then return to give birth to their children. They've really received a Lifetime of Care.
We interviewed Northside patients who've received a Lifetime of Care, and let them tell their stories that can be read on this site.
This project had already started before I started working at Tribe - the design of the campaign is by Lindsay Podrid, copy by Amanda Casciaro, and Elizabeth Baskin saw the entire creative process through.
I did the site, though! (And I resize the ads for all the pubs ...)
