The Weather Channel - design, concept and art direction 2007, 2008
A ridiculous amount of people use weather.com every day, all across the country. And when you advertise on weather.com, they can make your ads many times more effective by targeting your specific audience using Adaptor, an ad that appears under predetermined circumstances.
If your product is used when its hot out, your ad will only appear for people who look up the weather in locations that are hot ... not someone checking the weather in Alaska. Or you can have it appear only for customers that are close to one of your stores ... and have the ad give the directions.
We were asked to make an internal brochure that would help the weather.com sales team explain the function and advantages of the Adaptor to their clients - and since the Adaptor was new, we were also designing the logo, the general look of the thing.
